Talk About Your Brand With Video

Partner with Designer Home Tours.

Showcasing the most beautiful homes by the design professionals who did them.

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Interiors by MR Architecture + Decor, photography by Simon Upton
Interiors by MR Architecture + Decor
Photography: Simon Upton

Designer Home Tours is a video media brand covering high-end residential interiors. We place your brand in front of the audience that builds beautiful homes. Each episode follows a real project through the interior designer who created it, no host, no script, no staging. When your product earns a place in that work, it carries a credibility no advertisement can buy.

36M+ Video Views
190K+ Social Followers
160+ Episodes
13:32 Avg. Watch Time
What We Offer

One Partnership.
Visibility Across Channels.

Designer Home Tours Social Earned Paid Owned

01

Social Media

Custom content built for YouTube, Instagram, and TikTok, co-posted with the designer so your brand reaches both audiences at once.

02

Earned Media

A genuine editorial placement, not an ad buy. Most episodes clear 30,000 views within 90 days and introduce your brand to designers who spec products every week.

03

Owned Media

Full usage rights on every asset we produce. Yours to keep and run across your own channels, indefinitely, with no restrictions.

04

Paid Media

Advertorial that doesn't read as advertorial. Evergreen content that keeps working years after it publishes.

For Brand Partners

Why Partners Choose Us

Brands come to Designer Home Tours for different reasons — but they come back for the same one: it works.

01

Storytelling

A chance to tell the part of your brand story a product page can't. The Rug Company came to DHT to show that their work goes far beyond stock offerings — letting designers and viewers see their custom capabilities in a finished room, in someone's actual home.

02

Celebrating Great Clients

Visual Comfort used DHT to spotlight their strongest client relationships, turning a well-specified project into a moment of genuine recognition for the designer behind it.

03

Content for Every Channel

Artistic Tile partnered with DHT for a steady stream of high-quality video without the resourcing — no shot list, no editing timeline, no production hires. DHT handles the filming, the story, and the distribution. The brand owns the content outright, with full usage rights and no restrictions on how or where it's used.

04

A Direct Line to the Trade

Beyond the consumer audience, DHT reaches the design industry itself: a mailing list of thousands of interior designers with a 55–60% average open rate, plus an engaged following of designers and architects across social. Your message doesn't only reach shoppers. It reaches the people who spec, source, and recommend products every day.

Our Audience
59% Between 35–64 Years of Age
45–54 Median Age
72% Female

Affluent. Sophisticated. Discerning.

Our Top US Markets

  1. California
  2. Texas
  3. New York
  4. Florida
Brand Partners
Little Greene Visual Comfort Kallista
Artistic Tile Benjamin Moore EMTEK Ann Sacks Pooky Resource Furniture
What Partners Say

Results that speak for themselves

The numbers tell the story better than we can.

When EMTEK partnered with DHT on an episode featuring Modern Vintage Home, both saw immediate growth. EMTEK gained more than 13,000 new Instagram followers — 50% growth from a single episode — while Modern Vintage Home added over 11,000 followers of their own.

MR Architecture saw the momentum build just as fast: 2,000 new Instagram followers and triple the website traffic within two weeks of the episode going live.

"I have never gotten such a positive response from anything in the past, including AD or the New York Times. Well done."

David Mann, President, MR Architecture + Decor
AD100 · Elle Decor A-List

13,000+ New Instagram followers for EMTEK — 50% overall growth from one episode
2,000+ New Instagram followers for MR Architecture in two weeks post-episode
3× Increase in website traffic for MR Architecture
Designer Home Tours Episode Designer Home Tours Episode Designer Home Tours Episode
Questions

Frequently asked questions

What is Designer Home Tours?

Designer Home Tours is a video media brand covering high-end residential interiors. We produce professionally filmed home tours featuring the interior designers and architects behind each project. Episodes publish on YouTube, Instagram, and TikTok, and have reached more than 36 million views across 160+ episodes.

How do brands partner with Designer Home Tours?

Brands partner with DHT through sponsored episodes. Your products appear naturally within a real designer's finished project, integrated into the story of how the home came together rather than presented as an ad. Each partnership produces a long-form YouTube episode plus short-form content across three channels, and the brand receives full usage rights to everything produced.

What kind of brands work with Designer Home Tours?

Our partners are premium home and design brands — decorative lighting, tile and stone, plumbing and hardware, textiles, paint, and custom furnishings — that sell to both the trade and to design-led consumers.

How does Designer Home Tours reach interior designers?

Alongside our consumer audience, DHT maintains a dedicated mailing list of thousands of interior designers and architects with a 55–60% average open rate. Every episode goes out to that list. Designers also make up a significant share of our Instagram following, where the trade community is most active.

Who owns the content from a sponsored episode?

The brand partner owns the content outright. Every asset produced for the episode comes with full usage rights and no restrictions on where or how long it's used.

Does Designer Home Tours use a host?

No. There is no on-screen host. The designer is the voice of their own episode, which is the reason designers grant us access to private projects that don't otherwise get filmed.

Get Started

Ready to Reach Design's Most Engaged Audience?

Let's talk about how a branded episode can work for your brand.

Book a Conversation

simon@nylonconsulting.com  ·  347-204-7645